A strategy is something you can touch; you can motivate people with. You can energize people around the message. - Jack Welch
While a well-articulated vision helps people to see the destination, it takes a clearly-communicated strategy to help them understand the path they must follow to get there.
If you need to go from Point A to Point B, there's a reason you'd rather look at a map than read a multi-page Word doc: it is because the map's visual cues help you understand not just where you're going, but what you're likely to encounter along the way.
We work with our clients to translate their big-picture vision into easy-to-understand, actionable strategic steps that their organizations will readily understand and remember.