Welcome to another Kendeo Weekender! Here's what we've found last week:
New ideas are almost always better, according to Neil Degrasse Tyson:
In practically every idea we have as humans, the older version of it is not better than the newer version. With the invested effort of generations, and centuries, and sometimes millennia of smart people who have been born since the idea came out, we have improved ideas.
It has always been assumed that the placebo effect only works if people are conned into believing that they are getting an actual active drug. But now it seems this may not be true. Belief in the placebo effect itself — rather than a particular drug — might be enough to encourage our bodies to heal.
We absolutely love these everyday objects turned into playful characters.
Collaboration means bringing different minds and skillsets together in a way that doesn’t make assumptions about what someone is or isn’t good at. It means dispensing with limiting roles, and introducing a fluidity of thought and activity into the design team. Above all, it means putting interconnectedness at the heart of every action.
Here's an alternative view of pricing theory, from Henry David Thoreau:
What do I mean by this? [A]t the end of the day for most people the product either works or it doesn’t. It either fills a need of theirs (one they may not have know they had before encountering your product) or it doesn’t. Again, the vast majority of users will neither know of nor care about your vision.
This is worth repeating over and over again: your product is all there is. For the insiders in the know it is so easy to project the vision onto the product and they will always see it. But that is not how everyone else experiences it. Always keep this in mind. This by the way is true not just for consumer products but also for B2B ones.
So what should you do? Lots and lots of enduser observation of people who know nothing about your grand plans. And product improvement based on that feedback. Rinse and repeat and good things will happen.
Anyone else miss the prank call?
At your next conference, give Scott Berkun's Min/Max Note Taking Methodology a shot:
When a session ends, immediately make a list of 5 bullets per talk.
Use breaks and lunch to catch up and summarize.
Consider taking notes on paper.
Annotate links and references from the talk.
Post your summary on your blog (& twitter with the conference hashtag)
Share a one page summary at work.
Seth Godin nails the things we're working on here at Kendeo:
What if instead, you created a reputation as the person or organization that can honestly say, "you can't get this from anyone but me?"
See you next week!